I am a bilingual (English and Dutch) communication and marketing professional. I have extensive experience with B2B, B2C and change communication projects as well as corporate and product branding and market introductions. I combine strategic thinking with a comprehensive set of skills and a practical insight into specializations needed for execution. Over the years, I developed a preference for change communication projects and marketing for start-ups as well as a combination of strategy and execution.
Compare me with an architect who is mad about architecture and at the same time skilled as a constructor, electrician, carpenter, bricklayer and dry-waller.
I possess a strong analytical and conceptual thinking ability. As a result, I arrive at the core remarkably quickly and with remarkably bright ideas and practical solutions.
I prefer to act as a hands-on team lead or (project) manager who leads by example. I am just as much in my element as the primary responsible who motivates, stimulates and enthuses as I am in the role of spokesman or advisor, copywriter or content manager, website builder or inbound marketer.
A selection from my work
Business 2 Consumer
Een wijs besluit
Zacht water bespaart
Thuis in de lucht
Een kwestie van vertrouwen
Altijd in de buurt
The best deal
Netvista is here
Draait om U
Business 2 Business
From US to U
ALL for IT
MHC 50 jaar
Shows you the way
Internal & Change
Let’s Team UP!
The art of comfort
Direct Sheet PROFESSIONALS
Let’s GO for IT!
Why communication will always fascinate me
Some people believe that ‘simple’ is the ‘true’ meaning of communication. If that were true, than we would be undermining both the purpose of communication (to evolve through collaboration, forming societies), and the process (improve interaction by improving our attitude). Communication lays the fundamentals of evolution.
It enables us to collaborate. I can’t stop analyzing WHO, WHAT, WHERE, WHEN and HOW, just like I can’t stop learning. I want to get to know and grasp what and who I am dealing with. I want to be able to put myself in the other(man’s) situation. Do I detect ( a lack of) commitment, sincerity, trust, passion and ownership? That sparks my inborn curiosity. Communication fuels my constant search for better understanding. We learn so much more from each other than we ever can on our own.
Others about me
John’s resume makes it clear that he is an absolute top professional. In an interview in Adformatie I called John the best communication man in the Netherlands. I base this qualification on my 10-year personal work experience with John. He is that, almost impossible, combination of strategic thinker and creative phenomenon. Excellent listener, fast-paced analyst, always thorough in content, fast, businesslike and creative pen, socially committed, experience in many sectors and industries, fully bilingual and at home in four more languages. He is an amiable and humorous man, who convinces and enthuses people.
Raoul M. J. Hoyng, partner Van Luyken Communication Advisors.
As business unit manager Recticel Insulation I have profited from John’s services for many years. As a communication consultant, he is not only involved in my Insulation business unit, but in the other Recticel business units (Comfort, Bedding Technical Foams, Aviation) as well. He is the forerunner for product launches, internal & external communication, marketing and crisis communication.
John is a highly skilled and experienced communication consultant who is well versed in the business of his client and always demonstrates a high level of knowledge in many areas. Collaborating with him is relaxed and enjoyable.
Jan M. Brandt, retired business unit manager Recticel Insulation Netherlands.
Marcel Brans, Head of Knowledge & Competence Development Naktuinbouw.